ButterflyMX’s cloud-based platform creates frictionless building entry experience for residents of Greystar properties


New York City and Charleston, SC – July XX, 2018 – To create a seamless building entry experience for residents, Greystar Management Services, LP (“Greystar”), the global leader in investment, development and management of rental housing properties, today announced it will integrate ButterflyMX, the world’s most sophisticated, smart intercom platform into Greystar communities in the United States.

“We are thrilled to begin rolling out ButterflyMX’s cloud-based software and intuitive touchscreen hardware at our newly constructed and current U.S. properties,” said Stephanie Fuhrman, Managing Director for Technology Services at Greystar. “Our residents expect to be able to use their smartphones as an all-encompassing tool for all of life’s needs, and building entry should be no different. ButterflyMX operates on any mobile device and will integrate directly with  Greystar’s own API to make property management for our professionals as convenient as possible. The combination of intuitive functionality and seamless integration convinced us that ButterflyMX is the best smart intercom choice for our properties and our residents.”

Greystar takes deep pride in creating beautiful environments for people to call home and in providing services that enhance their residents’ living experience. This has made Greystar the global multifamily housing leader. Greystar has been recognized as the top ranked apartment manager for the eighth consecutive year in the National Multifamily Housing Council’s (NMHC) annual 2018 NMHC 50—the authoritative ranking of the nation’s largest apartment owners, managers, developers, builders and syndicators. Greystar was also recognized as the top apartment developer for the second year in a row and featured as one of the top apartment owners and builders in the nation.

ButterflyMX’s cutting-edge technology creates an enhanced resident experience with countless benefits that include the ability to open your door from anywhere, simplified package delivery, and seamless visitor entry. The cloud-based building entry platform is secure and sophisticated, easy to install and use, and provides a systemic solution in today’s keyless world.

“We look forward to a fruitful collaboration with Greystar,” said Cyrus Claffey, Co-Founder and CEO of ButterflyMX. “Partnering with a market leader of this magnitude is an incredible vote of confidence, for which we are thankful. We are eager to begin providing Greystar’s residents with the frictionless and sophisticated building entry experience for which ButterflyMX is known.”

Moreover, ButterflyMX enables future integration with a building’s various entry points, including garages, elevators, package rooms, amenities spaces and individual units, as part of an ecosystem of smart building applications which is only expected to expand in the future.

The capabilities offered through ButterflyMX's video call, audit trail reporting and virtual key functionality provide a level of security unavailable with traditional systems. Building residents benefit from secure entry for trusted visitors and deliveries, including the option to grant remote entry and temporary entry, via personalized PINs and virtual keys.

ButterflyMX has facilitated 4 million door releases since 2015 and counting. It averages approximately 7,000 door release transactions per day.


About ButterflyMX

ButterflyMX has developed the world’s most sophisticated and secure smart building entry platform that tethers cloud-based software to intuitive touchscreen hardware. Our mission is to connect the wide variety of software enabled services to tenants inside a building. To date, ButterflyMX has facilitated over four million door release transactions in properties across the United States. ButterflyMX has been adopted in buildings developed by the following companies: Trammell Crow, Bozzuto, AvalonBay Communities, Douglaston Development, Roseland Residential Trust, Equity Residential, Silverstein Properties, Skanska, Rechler Equity Partners, Jamestown, Laramar, Lennar, PeakCampus, CA Student Living, American Campus Communities, Haven Campus Communities and Mill Creek Residential. The company is headquartered in New York City. For more information, visit


About Greystar

Greystar is a leading, fully integrated multifamily real estate company offering expertise in investment management, development and property management of rental housing properties globally.  Headquartered in Charleston, South Carolina with offices throughout the United States, Europe, Latin America and Asia-Pacific, Greystar operates in over 130 markets globally and is the largest operator of apartments in the United States, managing over 400,000 units, with an aggregate estimated value of approximately $80 billion.  Greystar also has a robust institutional investment management platform dedicated to managing capital on behalf of a global network of institutional investors with over $23 billion in gross assets under management including more than $8 billion of developments that have been completed or are underway.  Greystar was founded by Bob Faith in 1993 with the intent to become a provider of world class service in the rental housing real estate business. To learn more about Greystar, visit