FREE WHITE PAPER
From amenity to necessity
A year for the books, 2020 has dramatically reshaped the real estate landscape — especially multifamily housing. COVID-19 introduced social distancing, new security concerns, and a push for contactless solutions. As a result, renters’ priorities have shifted. Before the global events of 2020, highly-amenitized living focused primarily on convenience. Now, safety-focused features are the key to high rental rates and lower turnover.
Download this 6-page white paper to learn how we got here, what caused this shift, and where we will be 10 years from now.

Download the white paper!
Download the white paper!

FREE WHITE PAPER
From amenity to necessity
A year for the books, 2020 has dramatically reshaped the real estate landscape — especially multifamily housing. COVID-19 introduced social distancing, new security concerns, and a push for contactless solutions. As a result, renters’ priorities have shifted. Before the global events of 2020, highly-amenitized living focused primarily on convenience. Amenities that simplified and streamlined residents’ lives helped differentiate multifamily properties from the competition, leading to higher rental rates and lower turnover.
Download this 6-page white paper to learn how we got here, what caused this shift, and where we will be 10 years from now.
What property managers are saying…
“When it comes to amenities, it’s all about security and convenience. Today’s tenants want amenities that make their lives easier while still allowing them to feel safe in their own homes.”
Tara Nguyen, property manager at Greystar
“Tenant retention needs to be an obsession for every property manager. They need to ensure that their tenants are satisfied and happy.”
Stacey Arias, ARM®, property manager at Kettler
“Property managers love renter’s markets for obvious reasons: They have an easier time finding renters than they do in a buyer’s market. But to keep them, you have to make them happy.”
Tarah Vela, asset manager at Hines Development
127 West 26th Street
9th Floor
New York, NY 10001
© 2021 ButterflyMX, Inc.
127 West 26th Street
9th Floor
New York, NY 10001
© 2021 ButterflyMX, Inc.