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Automated License Plate Reader (ALPR) Usage and Privacy Policy

 

Effective Date: September 8, 2026

This Automated License Plate Reader (“ALPR”) Usage and Privacy Policy (“Policy”) describes how ButterflyMX Inc., a Delaware corporation (“ButterflyMX”) uses ALPR technology to facilitate secure access to parking areas, streets, and other shared spaces within customers’ properties and communities. This Policy explains how we process ALPR information in accordance with California Civil Code § 1798.90.5, et seq., and other applicable laws.

 

What is the ALPR System?

The ALPR System is a searchable computerized database that uses one or more fixed cameras combined with computer algorithms to read and convert images of registration plates and the characters they contain into computer-readable data. The information collected by the ALPR System (“ALPR Information”) includes still images of vehicles including license plates, characters and numbers associated with the license plates, and the date and time when the images were collected.

 

Who Is Authorized To Use or Access the ALPR System?

Internal Access

We limit internal access to the ALPR Information to specific individuals who are authorized for such access and who have a legitimate business purpose for such access (“authorized personnel”). These authorized personnel include the following:

  • Select personnel who may use the ALPR Information in connection with providing services to our customers; 
  • Legal and compliance personnel responsible for defending our rights, and compliance with the law

External Access

We will not sell, disclose, or transfer ALPR Information to a third party, except in limited circumstances, including:

  • To provide access to property managers and supervisors who oversee operations in the locations of the ALPR systems;
  • To provide service providers with ALPR Information in connection with their performance of services on our behalf; however, these companies are prohibited from using ALPR Information for purposes other than those requested by us or required by law. The process for disclosing ALPR Information with service providers is governed by our contracts with such providers; 
  • To ensure the safety and security of our customers and their end users, to protect our rights and property and the rights and property of our customers and their end users; and
  • To comply with legal process, or in other cases if we believe in good faith that disclosure is required by law.

 

Why Do We Collect and Use ALPR Information?

ALPR Information is accessed, used, and disclosed solely for the following purposes:

  • To provide access to secure parking areas, streets, and other shared spaces within customers’ properties and communities;
  • To enhance security at our customers’ properties;
  • To operate and troubleshoot the ALPR System, security cameras, and network video recorders;
  • To otherwise cooperate with government requests, subpoenas, court orders, or legal process when required by law.

We also may use ALPR Information to enforce our rights or as needed support for compliance with law.

 

How Are People Trained On How To Use The ALPR System?

We train authorized personnel who have a business reason to interact with ALPR Information on the sensitivity of ALPR Information and the procedures that we have put in place to protect it.

Training addresses legal requirements concerning access, use, and disclosure of ALPR Information, the ALPR System, and ALPR Information security measures.

 

How Do We Make Sure The ALPR Information Is Accurate?

We will take reasonable measures to ensure the accuracy of ALPR Information generated by the ALPR System but cannot guarantee 100% accuracy. When necessary, we will check to confirm that the plate characters matched by the ALPR System correspond with the digital image of the license plate in question. Further, when necessary, we will aim to correct mistaken translations and other database errors if those errors are identified and confirmed. We employ reasonable technical measures, including regular testing, to check the accuracy of ALPR Information.

 

How Will We Monitor And Secure The ALPR Information?

We will use operational, administrative, technical, and physical safeguards and procedural and personnel security measures to monitor and secure ALPR Information, and to protect ALPR Information from unauthorized access, use, modification, disclosure, or destruction. The Internet and our services are not 100% secure, however, so complete security of the ALPR system is not guaranteed.

 

Who Is The Official Custodian and Owner Of The ALPR Information And ALPR System?

The official custodian and owner of the ALPR Information and ALPR System is ButterflyMX, Inc.

 

How Long Do We Keep ALPR Information?

We retain ALPR Information for as long as necessary for the purposes listed above and regularly destroy ALPR Information when we determine its retention is no longer necessary, unless we are informed that we must retain the ALPR Information in accordance with legal process or to satisfy other legal obligations.

 

How Will You Know If This Policy Has Changed?

We may update this Policy from time to time. Any changes to the Policy will take effect upon posting. We will display the “Effective Date” when this Policy is updated.

For more information, contact us at support@butterflymx.com.