Check out our insider's guide to NAA Apartmentalize


The multifamily industry’s top event, Apartmentalize, continues to bring together professionals passionate about this rental housing industry year after year.

Apartmentalize is a great opportunity to network and connect with other multifamily professionals. At the same time, attendees can discover innovative solutions, learn how to effectively address challenges, check out new products, and share their insights on the constantly changing rental housing industry.

Held at the Pennsylvania Convention Center over three days in the historic city of Philadelphia from June 19-21, Apartmentalize 2024 is a can’t-miss event for multifamily professionals. In preparation for the event, we’ve prepared this guide to help you discover all that both Apartmentalize and the city of Philadelphia have in store for you.

In this post, we cover:


Travel tips

The National Apartment Association picks a trendy, lively city to hold Apartmentalize. And in 2024, Apartmentalize comes to the city of brotherly love: Philadelphia!

Philadelphia is the largest city in Pennsylvania, but its many parks, trees, and lush greenery give it a small-town feel. As the birthplace of America, Philadelphia is home to many historic sites, making it a great place to explore when you’re not attending panels.

When picking the area you stay in, think about how far your hotel of choice is from the conference. Staying within walking distance will save you money on ride-share expenses and will put you in a lively area of the city.

Making the most of your time in town is key at any conference, and Apartmentalize is no different. So, to make the most of your time at Apartmentalize, you’ll want to be able to get from the conference center to your hotel quickly. Picking the best hotel for your trip can be hard, so NAA put together an official hotel map that highlights the best hotels around the Pennsylvania Convention Center. Keep in mind that Philadelphia is a busy tourist destination during the summer, so you should book your stay soon!


Tips for making the most of your time at Apartmentalize

Preparing for an informative and important event like Apartmentalize can be difficult, especially if you don’t get a head start.

Before you leave, consider what you’re going to wear and bring to the show while you’re packing. NAA doesn’t offer a specific dress code for Apartmentalize, but we recommend business casual attire. You’ll be walking a lot, to and from the convention center and between sessions, so we’ve found that wearing comfortable shoes is a must. And no matter the weather, large meeting rooms are bound to get chilly, so it’s a great idea to bring a light jacket if you get cold.

If there’s one thing we know about Apartmentalize, it’s that you’ll gain lots of new knowlendge, ideas, and inspiration. Beyond dressing comfortably and appropriately, we recommend that you bring something to take notes with. You’re bound to hear plenty of new information and ideas you’ll want to jot down.

Apartmentalize is welcoming more than 400 companies to exhibit this year, meaning you’ll have plenty of opportunities to discover new services and products. But because walking into a busy exhibitor floor can be intimidating, we recommend that you take some time before the conference to read over the registered exhibitor guide to figure out which companies will be attending so you can assess the booths you’d like to see. Once you’ve done this and you have an idea of what you’re looking to learn at Apartmentalize, you can pick the sessions that will best benefit you during your time there.

But keep in mind, because Apartmentalize is an event with so much to offer, having a plan is great, but you should also stay flexible and keep an eye out for new opportunities that arise while you’re there.


Sessions you shouldn’t miss while attending Apartmentalize

Get ready to enhance your knowledge of the industry at the more than 270 education sessions and Aparmentalize 2024. With the multifamily industry changing and evolving every day, you’ll want to make the most of these sessions and their invaluable opportunities for learning and networking.

And the session panelists aren’t the only ones you’ll learn from. While at each session, you have the opportunity to network with other industry professionals who share your interests. To save you time while you plan, we’re highlighting one session from each day of the conference that you won’t want to miss.

Sessions you shouldn’t miss:

  1. Wednesday, June 19: Bridging the Digital Divide in Apartment Communities
  2. Thursday, June 20: The ROI of Apartment Automation: Real-World Case Studies
  3. Friday, June 21: Mastering Maintenance: Best Practices for Driving Tech Growth & Advancement


1. Wednesday, June 19: Bridging the Digital Divide in Apartment Communities

On day one, you should head to Bridging the Digital Divide in Apartment Communities located in room 126AB from 1:00 – 1:50 PM. This session will go over the concept of the digital foundation to optimize leasing, proptech, and self-service. During this session, panelists will go over how to modernize your digital foundation in order to support tech that meets modern resident’s needs. You’ll also learn how to bridge the digital divide through new and innovative strategies.


2. Thursday, June 20: The ROI of Apartment Automation: Real-World Case Studies

Day two, a session we think you should check out is The ROI of Apartment Automation: Real-World Case Studies, located in room 114 from 8:30 – 9:30 AM. There, you’ll receive a comprehensive outline of the game changer that is apartment automation, including the required technologies. Panelists will teach you how to quantify the ROI of apartment automation through analyzing real-world, data-driven case studies.


3. Friday, June 21: Mastering Maintenance: Best Practices for Driving Tech Growth & Advancement

Make the most of the last day of education sessions and attend Mastering Maintenance: Best Practices for Driving Tech Growth & Advancement located in room 119AB from 9:00 – 9:50 AM. The panelists on this session are knowledgeable in driving employee retention and growth. You’ll hear about how important quality training is to your long-term success and panelists will give you their tips on identifying the elements of a successful, scalable training program. As a bonus, you’ll come away with the key factors in an effective training initiative.


Watch how ButterflyMX works:


Things to do in Philadelphia

If you find yourself with free time before or after the conference, we encourage you to explore everything that Philadelphia has to offer.

Here are our top must-dos as a first-time visitor in Philly:

  • Climb the Rocky steps outside of the Philadelphia Museum of Art.
  • Tour Independence Hall to learn about the founding of the United States.
  • Head to Reading Terminal Market to see dozens of local food and retail vendors.



Thank you for reading our guide to Philadelphia and Apartmentalize 2024. We can’t wait to meet you at booth 853 between June 19th and 21st to tell you more about ButterflyMX and show you in person why more than 10,000 multifamily, student housing, gated community, and commercial properties rely on us to make property access simple.


ButterflyMX Access Control CTA

Profile image for Sophia Cooper


Sophia Cooper

Born and raised in Colorado, I love the outdoors, good food, and anything related to real estate or technology.