Key takeaways
- The Honeywell security Catalyst Partner Program is a tiered system that rewards partners based on their performance.
- Top features of the Catalyst Partner Program include a tiered program model, performance goals, and member benefits.
- The Honeywell program is designed to accelerate your business growth by giving you access to a comprehensive suite of resources.
When it comes to your business model for dealing with or installing security solutions, partnering with a trusted brand can help elevate your business. And if you’re looking for a large-scale company to partner with, the Honeywell Catalyst Partner Program has the potential to boost your organization with its proptech partner program initiative designed to help security dealers, installers, and resellers grow their business.
In this Honeywell Catalyst Partner Program review, you’ll see everything this program offers, including benefits, training, and marketing support.
In this post, we cover:
What is the Honeywell Catalyst Partner Program?
The Honeywell security Catalyst Partner Program is a tiered system that rewards partners based on their performance. The program offers three levels: Silver, Gold, and Platinum. Moreover, each tier comes with its own set of perks, such as exclusive access to marketing resources, deals, and personalized account management.
The partner program is designed to help businesses leverage Honeywell’s extensive product portfolio, which includes access control systems, video surveillance, and intrusion detection. As partners move up the tiers, they gain access to more exclusive benefits such as market development funds and installation training.
Honeywell Catalyst Partner Program review
Top features of the partner program from Honeywell include:
- Tiered program model. The Honeywell security partner program is organized into three distinct levels, each offering unique benefits. These tiers are structured based on each partner’s performance metrics, alignment with company goals, and purchasing patterns. As such, this approach encourages partners to strive for higher performance, with clear incentives for growth.
- Performance-based goals. Partners can elevate their status within the program by meeting specific revenue targets, completing essential training modules, achieving growth milestones, and actively promoting Honeywell’s security products. This structured progression system motivates partners to expand their customer base and increase their sales performance.
- Member benefits. As partners move up to higher tiers, they unlock a range of additional benefits. These include enhanced marketing support, attractive rebates, exclusive discounts, shared sales leads, and early access to new pilot programs. These advantages are designed to help partners enhance their business operations and increase profitability.
- Training and certification. Honeywell offers an extensive range of product-specific training courses and certification programs. These resources are designed to equip partners with the knowledge and skills needed to effectively support and sell Honeywell’s diverse range of security solutions.
- Networking opportunities. Lastly, this program provides ample opportunities for partners to connect with other professionals in the security industry, which can lead to valuable collaborations, knowledge sharing, and overall growth.
Pros and cons of the Honeywell partner program?
Every large purchase decision needs to be filtered through the lens of advantages and disadvantages. In this section, you can get a clear picture of what is good about this partner program and what is lacking.
Pros
- Partner Relationship Management (PRM) portal. Honeywell’s PRM portal is a digital platform that streamlines partner engagement. It provides easy access to a variety of tools and resources, such as progress tracking to monitor tier advancement and performance metrics, online training modules and certification tracking, and portfolio management tools that enable partners to keep track of customer projects.
- Access to product portfolios. Partners can easily tap into Honeywell’s extensive range of security and automation products, including industry-leading control panels, card readers, video surveillance solutions, and integrated software platforms. This broad product offering allows partners to cater to diverse customer needs, ranging from small businesses to large-scale enterprises.
- Networking opportunities. The program emphasizes community building, enabling partners to connect with industry peers through exclusive events, webinars, and Honeywell-sponsored conferences. Partners will garner valuable knowledge exchange and best practice sharing among partners.
Cons
- Complex setup and configuration. Honeywell’s systems, while robust, may be challenging to set up, particularly for partners lacking deep technical expertise. The complexity may require extensive configuration and customization, which could delay implementation timelines. As such, partners may need to invest in additional training or hire specialized personnel, increasing operational costs.
- Not ideal for smaller, local businesses. Honeywell’s Catalyst program could be more geared towards larger, established firms with the resources to meet high performance and sales targets. Smaller, local businesses may find it challenging to qualify for higher-tier benefits due to the program’s rigorous requirements, such as minimum purchase volumes and strategic alignment metrics. Additionally, the upfront investment in training, certification, and product inventory may prove to be cost-prohibitive for smaller businesses, making it difficult for them to compete with larger, well-funded partners.
- Absence of popular tech. Unlike some competitors, Honeywell may not currently offer more popular features, such as a mobile app for unlocking doors via smartphones. This limitation may deter customers seeking seamless, smartphone-based access control solutions, especially in a market increasingly moving towards mobile-first technologies.
- Annual uncertainty. The annual reassessment of tier status means that partners may face uncertainty about their future benefits and support levels if they don’t consistently meet the criteria.
Watch how ButterflyMX works:
How to join the Honeywell Catalyst Partner Program
If you’re interested in joining the Honeywell Catalyst Partner Program for security vendors, the process is straightforward and designed to support your business growth.
Step-by-step process for joining the Honeywell Catalyst Partner Program
- Initial registration. First, visit the Honeywell partner website and complete the online registration form. You’ll need to provide basic information about your company, including your areas of expertise and current business focus.
- Vetting process. Honeywell will review your application to ensure your business aligns with their partner criteria. This may include evaluating your company’s experience, market presence, and potential for growth within the Honeywell ecosystem.
- Approval and onboarding. Once approved, you’ll receive access to the Partner Relationship Management (PRM) portal. This digital platform is your central hub for managing your partnership with Honeywell.
- Setup partner portal access. Through the PRM portal, you’ll gain access to a variety of tools and resources, including procurement options, order tracking, training materials, marketing resources, and more.
- Tier assignment. You’ll be placed into one of three tiers — Silver, Gold, or Platinum — based on your initial assessment. Every tier offers increasing benefits and support, so make sure you read up on each tier’s requirements so you understand why you’re assigned to a specific tier.
- Annual review. At the beginning of each calendar year, Honeywell will review your performance against specific criteria. This review determines your tier status for the coming year and identifies opportunities for growth.
- Advancement opportunities. These advancement opportunities with the Catalyst program include increased benefits such as more marketing support, lead sharing, and pilot program access. You move up tiers and access more benefits when you increase Honeywell product sales, fulfill mutual transactional obligations, and train more of your staff on Honeywell products.
Honeywell partner program FAQs
- How does the Honeywell Catalyst Partner Program help my business grow?
- Can I get technical support as a Honeywell partner?
How does the Honeywell Catalyst Partner Program help my business grow?
The Honeywell program is designed to accelerate your business growth by giving you access to a comprehensive suite of resources. These include exclusive training modules, certification programs, and marketing tools that enable you to enhance your service offerings. By becoming a certified Honeywell partner, you gain the credibility to attract a broader client base, which can result in increased sales and long-term customer relationships.
Can I get technical support as a Honeywell partner?
Honeywell ensures that all partners receive dedicated technical support to help them succeed. As a Honeywell partner, you have access to a team of experts who can assist with the setup, deployment, and ongoing maintenance of Honeywell’s security solutions. This support includes troubleshooting, software updates, and guidance on best practices, enabling you to deliver a seamless experience to your clients.
The ButterflyMX Dealer Program
If you’re looking for a program that fits all your needs, the ButterflyMX Partner Program goes a step further by offering unique advantages that stand out in the market. ButterflyMX is currently installed in over 15,000 buildings and has over 40,000 five-star ratings, making it one of the top choices for security system installers, dealers, and resellers.
Features of the ButterflyMX Dealer Program
- Great for small to mid-size businesses. ButterflyMX’s Partner Program is especially advantageous for small to mid-size businesses, offering tailored support and resources that cater to your specific business needs. ButterflyMX allows partners to access a wide range of benefits without the pressure of meeting large-scale requirements. This means you can grow at your own pace while still receiving personalized assistance, marketing support, and guidance.
- Cutting-edge technology. ButterflyMX delivers a more diverse array of access control solutions, including Video Intercoms, Smart Locks, and Front Desk Software. Our cloud-based platform ensures that partners are equipped with the latest, most innovative technologies in the industry.
- Robust training and support. ButterflyMX offers partners thorough training across three essential areas: installation, sales and marketing, and product knowledge. Partners learn how to install ButterflyMX products efficiently, ensuring smooth, accurate installations and maximizing product uptime. Additionally, sales and marketing training equips partners with effective strategies to promote and sell our solutions. What’s more, ButterflyMX also provides marketing resources, co-branding opportunities, and installation referrals, giving partners a head start in marketing.
- User-friendly online portal. Our easy-to-use online portal offers a single platform where dealers can track deals, monitor progress, and access key resources, providing greater visibility and streamlining the process.
- Project referrals. As part of our network of certified partners, ButterflyMX partners gain access to exclusive referral opportunities. We actively send installation referrals to our certified partners, demonstrating our commitment to supporting their growth and helping them secure more projects.
