Security Camera Partner Program Guide: Best One to Join

 

 

As an installer, how can you provide the best service – and the highest quality products, like security cameras — to your clients? Many installers choose to leverage their relationships with access control partner programs for companies and manufacturers, granting them unique benefits.

In this post, we explain what a security camera partner program is and list some top partner programs. Then, we go over why you should join a security camera reseller program and why ButterflyMX’s Dealer Program is right for you.

This post covers:

• What is a security camera partner program?
• 5 best security camera partner programs
• Why you should join a security camera partner program
• Benefits of ButterflyMX Security Cameras

 

What is a security camera partner program?

A security camera partner program is a collaborative initiative between security camera manufacturers and the professionals who sell and install their products. These programs aim to provide installers and dealers with the tools and support they need to deliver top-notch service to their clients while growing their own businesses.

Partner programs are often tailored to meet the needs of various professionals, whether they focus solely on installation or provide end-to-end solutions, including product sales.

Being part of a partner network often comes with the perk of receiving referrals directly from the manufacturer. Networking opportunities with other partners and industry leaders can also lead to collaborations and new business prospects.

 

5 best security camera partner programs

Here are five authorized proptech partner programs that can help you reach new audiences, revenue streams, and more.

Five security camera distributor programs that you should consider are:

1. ButterflyMX
2. Lorex
3. Arlo
4. Honeywell
5. Verkada

 

1. ButterflyMX

Security dealers and installers across the country are happy with ButterflyMX’s Installer and Dealer Programs. Here’s why.

With ButterflyMX, unlock features like:

• World-class hardware and integrated access ecosystem. In addition to our Security Cameras, you can use ButterflyMX to handle all of a property’s access needs — you can count on our Keypads, Video Intercoms, Vehicle Controls, and more to get the job done.
• Tiered program levels. Depending on your own business goals and other aspects of your business, like the number of people you employ, you can choose to join our Installer Program or our Dealer Program. Our Installer Program is meant for organizations or individuals with a sole focus on completing installations. On the other hand, our Dealer Program is meant for organizations that want to sell and install ButterflyMX.
• Certified training. Learn how to install ButterflyMX hardware. Get specifics on common questions, like mounting dimensions or networking requirements.
• Discounted pricing. Get access to deeply discounted ButterflyMX products to help expand your business and boost revenue.
• Customer referrals. Increase the number of deals closed in your area with our referral system, giving you more opportunities to increase revenue.
• Sales and marketing support. Upgrade your existing marketing efforts with our email templates, graphics, videos, and more. In addition, get support from our sales team to help you close deals and attract new customers.
• Partner portal. With our easy-to-use partner portal, you can access installation and training courses. You can also organize and track the deals you make with ButterflyMX.

 

Watch how ButterflyMX works:

 

2. Lorex

With Lorex, customers can choose from numerous types of security cameras and smart home systems.

Lorex’s Partner Program features include:

• Tiers based on your performance. Lorex installers can join Silver, Gold, and Platinum levels of partnership depending on the number of Lorex products sold that year. As you sell more Lorex hardware, you can gain additional benefits like increased hardware and shipping discounts.
• Demo Unit policy. Before you begin purchasing and recommending Lorex hardware, you can request a Demo Unit at a significantly reduced cost to help you familiarize yourself with the product.
• Access to the Lorex Installer Network. If you sign up for the Lorex Installer Network, Lorex will recommend your services to properties looking for an upgrade.
• Dedicated sales agent. With the help of your personal contact at Lorex, you’ll have an easier time placing orders and getting technical support.
• Exclusive products for partners. Lorex has marked certain cameras, IP systems, NVRs, and more for Partner’s usage only — these products aren’t available to the general public.

 

3. Arlo

Founded in 2014 as a subdivision of Netgear, Arlo struck out on its own in 2018. In its lineup, Arlo features wireless cameras with low-battery features.

The Arlo Authorized Partner Program includes:

• Recurring revenue. For every product that you install, you’ll be able to collect a portion of the administrative fees that Arlo charges.
• Unique Authorized Partner hardware. Certain camera and base station models are exclusively available to Arlo’s Reseller Partners.
• Bonus hardware features. Arlo offers professional monitoring for cameras installed by a partner.
• Increased support. Arlo partners gain access to a dedicated support number.
• Access to the Arlo Partner Portal. With the Partner Portal, you can access technical training, marketing materials, and more.

 

4. Honeywell

At Honeywell, retailers and customers can purchase products from security cameras and hardware to safety vests for construction workers.

Honeywell’s Performance Partner Program for camera resellers includes:

• Official specializations. With special training, you can stand out among your peers and signal your expertise by specializing in areas like Printer & Media, Scanning, or Workflow Solutions.
• Discounts and rebates. Increase your profit margin on Honeywell products by signing up for their partner program.
• Tiered performance levels. Honeywell’s official tiers are Silver, Gold, and Platinum.
• As you sell more Honeywell hardware, you can increase your tiered level. This will increase the amount of marketing support you receive, enlarge the number of discounts that are available to you, and more.
• Access to the Honeywell suite of products. Network and connect with other sectors of Honeywell’s business. Their related Independent Software Vendor (ISV) program offers its own set of benefits.

Read our full Honeywell security review here »

 

5. Verkada

Verkada’s partner program is the beneficiary of a recent reorganization. With their help, you can expand your business by leveraging your relationship with Verkada.

Verkada’s Partner Program has the following benefits:

• Comprehensive training program. Their Certified Engineer training program will give you the skills and technical knowledge you need to install Verkada products. This one-day course includes an overview of Verkada products, best practices for setting up networking and mounting, and more.
• Training options. After you become a Certified Engineer, you can take further courses with Verkada and receive specialized training in specific fields, like Access Control and Alarms.
• Discounted hardware. With Verkada, you can make more money on your deals – and protect your hardware, too – by taking advantage of the Verkada Partner Program’s discounts and insurance.
• Increased marketing potential. Verkada will provide you with marketing collateral like scripts and email templates.

Read our full Verkada Partner Program review here » 

 

 

Why you should join a security camera partner program

Becoming part of a security camera partner program can unlock a range of advantages that elevate your business.

Some of the primary benefits of joining an authorized reseller program include:

1. Access to cutting-edge technology
2. Comprehensive training and certification
3. Increased revenue streams

 

1. Access to cutting-edge technology

Partnering with a reputable program ensures you have access to the latest innovations in security camera technology. From AI-powered analytics to cloud-based storage, offering advanced solutions differentiates your services in a competitive market.

 

2. Comprehensive training and certification

Training is essential for most partner programs. This ensures you’re well-versed in the products you’re installing or selling, boosting your expertise and customer confidence. Security camera partner program certifications from recognized brands also enhance your credibility.

 

3. Increased revenue streams

Partner programs often offer discounts on hardware, allowing you to generate profit margins by purchasing products at reduced rates and selling them at market value. Additionally, some programs include performance-based incentives to reward top dealers.

Many programs also provide access to co-branded marketing materials, lead generation tools, and even sales training. These resources help you effectively promote your services and close deals faster.

 

Benefits of ButterflyMX Security Cameras

While other security camera partner programs certainly have their benefits, ButterflyMX’s Dealer Program stands out because of the convenience and peace of mind that our hardware provides to property managers and residents.

ButterflyMX’s Security Camera features include:

• Multiple camera features. Choose between our Dome and Bullet Cameras to fit the needs of any property.
• Full access control ecosystem. In addition to our Security Cameras, fit the security needs of every property with our Keypads, Card Readers, Elevator Controls, our flagship Video Intercom, and more.
• Integrations with other hardware. We integrate with dozens of the most popular access control products and manufacturers. Whether you’re installing our Security Cameras into an existing system or you want to add other technology to a ButterflyMX building, we’ve got you covered.
• Powerful ButterflyMX OS. Property staff can use the ButterflyMX OS to view live camera feeds, view an audit trail of all door releases, edit access permissions, and more.
• High levels of durability. Our cameras are rated for weather events and tampering, ensuring your clients’ property safety — and their continued satisfaction with your work.