Key takeaways
- Avigilon’s Partner Program supports installers, distributors, architects, and engineers.
- Members benefit from training, technical resources, and marketing support through tiered partnerships.
- The Avigilon Plus loyalty program rewards long-term partners with additional perks and incentives.
- While extensive, Avigilon’s Partner Program may not suit all businesses, especially smaller integrators seeking simpler solutions.
Avigilon is a Motorola Solutions Company offering a variety of video security and access control products. The proptech partner program from Avigilon helps accelerate the growth of businesses while incentivizing the most loyal partners. Whether you’re a dealer, installer, or architect, Avigilon’s program may be right for you.
In this Avigilon Partner Program review, we explain everything you need to know about the program. This guide will help you determine if joining is the right step for your business, from its features and eligibility requirements to its benefits and drawbacks.
This review covers:
- Overview of the Avigilon Partner Program
- Avigilon Partner Program review
- Unlock more opportunities with this partner program
Overview of the Aviglon Partner Program
Also known as the Motorola Solutions Partner Advantage Program, Avigilon’s program aims to foster strong collaborations with security and access control professionals. No matter the industry you serve, Avigilon hopes to help you win new business that leads to greater success.
Avigilon can help you expand your business by offering different types of partnerships based on your profession and incentivizing the partners through its loyalty program.
Let’s dive into each of these opportunities.
Types of partnerships
Avigilon supports multiple types of partnerships meant to deliver the right solutions for their broad range of customers.
The types of partnerships at Avigilon include:
Channel partners
Channel partners refer to security system installers, resellers, and integrators who have received Aviglon certifications to install their products. These professionals receive access to Avigilon’s full line of products, which include security cameras, video management systems, access control, and analytic software.
Important note: While we touch on all the primary types of partnerships Avigilon has to offer, this review will primarily focus on channel partners (installers and resellers).
Hear what The Flying Locksmiths have to say about ButterflyMX:
Distributors
Avigilon works closely with distributors to provide products to resellers, integrators, and end users. However, there may be some overlap between channel partners and distributors, depending on the business.
Architects and engineers
Avigilon has developed resources to help architects, engineers, and consultants design and spec end-to-end security systems for new construction projects.
By joining Avigilon’s program, architects and engineers gain access to:
- CSI documentation
- BIM libraries
- AutoCAD drawings
- A&E support
- Avigilon plugin for Autodesk Revit
- Tools to assist with system design and creating estimates
Technology partners
The Developer Community assists technology leaders in creating Avigilon integrations for two platforms: Avigilon Alta, which is cloud-based, and Avigilon Unity, an on-premise system.
Depending on the community you join, you’ll have access to different resources. For instance, the Avigilon Alta community is structured into three tiers: Developer, APP Partner, and Platinum App Partner. The requirements and benefits of each tier vary but can grant you access to a broader range of resources to help grow and expose your business.
Avigilon Plus Partner Loyalty Program
The Avigilon Plus Program is a loyalty initiative designed to reward channel partners in the United States and Canada for their dedication and performance. It offers a wide range of benefits, including sales support, financial incentives, training opportunities, and marketing resources to help partners expand their businesses.
All new partners enter the program at the Preferred tier but have the chance to advance to three higher levels: Premier, Elite, and Elite Plus.
General requirements for all tiers include:
- Annual revenue commitment
- Updated partner agreement signed and on file
- Credit account must be up to date
- Partners must be in good standing
Here is a breakdown of each tier’s requirements and benefits:
Important note: The information presented in this table reflects details available at the time of publication and is subject to change. For the most up-to-date information, please contact Avigilon directly or visit their website.
Avigilon Partner Program review
Avigilon’s Partner Program gives channel partners a chance to acquire new opportunities that expand their security and access control businesses. The program offers a range of resources, incentives, and training to help partners expand their capabilities and meet their customers’ demands.
However, as with any partnership, it has benefits and drawbacks. So, we explore the standout features and its pros and cons to help determine if this program is right for you.
Features
- Extensive training. Partners get access to various training materials through the Avigilon Resource Center, equipping you with the skills necessary to install and maintain their products. Additionally, Elite Plus partners get access to on-site training.
- Loyalty rewards. The partner program entices installers by offering competitive discounts on Avigilon products, growth rebates, a rewards program, and demo equipment to showcase available solutions to customers.
- Sales and marketing support. Partners can use numerous marketing and sales resources, such as co-branded marketing materials, exclusive product brochures, advertisements, and social media kits, to better market to customers and close deals faster. All of these materials are available in the Avigilon Partner Portal.
- Technical support. The Avigilon Partner Program includes 24/7 multilingual support, with Elite and Elite Plus partners receiving priority access. In addition, partners benefit from free replacements for in-warranty products.
Pros and cons
Pros:
- Clearly defined tier structure and progression paths
- Financial incentives, including competitive pricing and rebates
- Access to numerous marketing, sales, and technical resources
- Access to specialized demo equipment to help better sell to potential customers
- Reliable 24/7 technical support
Cons:
- Smaller partners may have a difficult time meeting required annual revenue commitments.
- A minimum number of certified staff is required, which could strain resources for small businesses.
- Partners in higher tiers are required to have quarterly account plan reviews, which could be time-consuming.
- A tiered structure may create competition amongst partners.
- Partners participating in the Growth Initiative or Tier Challenge Program do not qualify for the 1% growth rebate.
- On-site training opportunities are not available for tiers below Elite Plus.
- Partners may risk missing out on rewards if they don’t claim them within 90 days of the invoice date.
Unlock more opportunities with this partner program
ButterflyMX is a leading cloud-based access control company, trusted by over 15,000 buildings and backed by over 40,000 five-star reviews. Our property-wide access platform enables people to interact with their buildings via a smartphone.
Through our access control and security products — Video Intercoms, Access Control, Elevator Controls, Security Cameras, Smart Locks, and more — we provide a unified solution to meet the needs of multifamily and commercial properties.
Our Partner Program is designed to empower access control installers, dealers, and resellers by expanding their offerings and helping them grow their businesses.
Here’s how joining the ButterflyMX Partner Program gives you a competitive edge:
- Product training. Receive detailed training on our suite of products, equipping you with the knowledge to install and sell them. We also train you on how to talk about our products effectively so that you can market them better to customers.
- Extensive product catalog. Unlock access to a wide range of cutting-edge products from ButterflyMX, enabling you to appeal to more customers.
- Customer referrals. Generate more revenue through exclusive installation referrals for projects in your region. We connect you with potential customers to help drive revenue to your business.
- Discounted pricing. Enjoy discounted ButterflyMX products, allowing you to deliver high-quality solutions while improving your profit margins.
- Sales and marketing support. Collaborate with our sales and marketing teams to close more deals and attract new customers. We provide you with promotional materials, such as brochures, images, and videos to enhance your marketing efforts.
- Deal tracking. Track submitted deals through the sales pipeline using our efficient and transparent partner portal.
- User-friendly portal. Access our user-friendly partner portal for training, marketing materials, deal tracking, and more.
