LiftMaster Dealer Program Review: Pros, Cons, & Best Partner Program

 

 

In the competitive landscape of access control solutions, narrowing down which partner and dealer programs you should join as a security system dealer, installer, or reseller can be difficult. However, LiftMaster offers one such partner program designed to empower installers and dealers.

This LiftMaster Dealer Program review explores the program’s key features, benefits, and drawbacks. We also review its pros and cons and compare it to other dealer programs.

This post covers:

• What is LiftMaster?
• What is LiftMaster’s Dealer Program?
• LiftMaster Dealer Program review
• Pros and cons of the LiftMaster Partner Program
• What is the best dealer program?

 

 

What is LiftMaster?

LiftMaster is a renowned name in garage door openers and access control systems. Founded in 1967 in Oak Brook, Illinois, LiftMaster has expanded to serve customers nationwide and internationally.

Across its history, LiftMaster has consistently innovated and used the latest technology to serve building residents. In the 1980s and 1990s, LiftMaster helped popularize the analog garage door opener. In 1984, the Chamberlain Group acquired LiftMaster.

Today, LiftMaster has continued to embrace technology by expanding into wireless and smartphone-based access. As such, they now offer support to installers and dealers who want to help them expand via their LiftMaster Partner Program.

 

What is LiftMaster’s Partner Program?

LiftMaster’s Dealer Program is tailored for access control installers, integrators, and dealers looking to expand their offerings. It provides access to a variety of tools, resources, and support to facilitate seamless integration and installation of LiftMaster products.

For more comparisons on partner programs, please read our Verkada partner program review.

LiftMaster Dealer Program review

Registering for LiftMaster grants benefits such as:

1. Product training and support
2. Marketing and lead generation
3. Discounts
4. Partner rewards

 

1. Product training and support

LiftMaster offers comprehensive technical and sales training to equip dealers with the knowledge to market and install access control products.

Furthermore, technical support from LiftMaster ensures that dealers can resolve customer issues promptly, enhancing customer satisfaction.

 

2. Marketing and lead generation

The dealer program includes assistance with local marketing and online advertising, helping dealers reach potential customers effectively.

Log in to LiftMaster’s portal and access dealer locator and lead generation programs, which enhance visibility and generate valuable leads.

 

3. Discounts

LiftMaster offers a manufacturer’s discount to their authorized dealers and distributors, allowing you to save costs and improve your profit margins.

They also offer free freight options for qualifying orders. This will improve operational expenses and contribute to your overall profitability.

 

4. Partner rewards

Participation in LiftMaster Partner Rewards programs offers opportunities to earn premium brand gift cards, cash rewards, and prizes based on performance.

Co-Op funds are available to qualified partners to support local marketing efforts and enhance brand visibility in their respective locales.

 

Watch how ButterflyMX works:

 

Pros and cons of the LiftMaster partner program

Before you sign up for LiftMaster’s dealer network, make sure you get the full picture.

 

Pros

• High levels of support. After joining the partner program, count on LiftMaster to help you with marketing support, training modules, and more.
• Referrals. Specifically, LiftMaster runs a separate Partner Rewards Program that allows you to win cash rewards.
• Networking with other dealers. Join LiftMaster’s dealer extranet to discuss industry events and new technologies with fellow partners.

 

Cons

• Limited product range. LiftMaster’s focus on garage door openers and related accessories may limit market reach compared to broader access control solutions.
• Competitive market. Intense competition from other access control providers might impact your margins.
• Questionable support for newer features. In 2023, LiftMaster’s parent company discontinued many types of support for MyQ, their in-house smart tech platform. Some customers are finding that they need an extra piece of third-party hardware to take advantage of LiftMaster’s smart capabilities fully.

 

What is the best dealer program?

While the Liftmaster Dealer Program offers substantial benefits and support, the ButterflyMX Dealer Program presents several additional advantages you won’t see with other programs.

ButterflyMX’s Dealer Program benefits include:

• Broader product portfolio. ButterflyMX offers a wider range of access control solutions beyond garage door openers, catering to diverse customer needs. A more robust catalog of products means your customers feel they can make the best choice.
• Advanced technological features. Our innovative cloud-based platform includes features like video intercoms, smart locks, and comprehensive visitor management systems, ensuring that our dealers and installers are selling the very best technology.
• Tiered dealer system. We can deliver personalized levels of support that depend on the size and capabilities of your installation company. This gives partners a chance to scale up at their own pace.
• Enhanced marketing and support. ButterflyMX provides extensive marketing materials, co-branded opportunities, and plenty of installation referrals to drive the growth of your business. This helps partners get a marketing boost early on without doing the work themselves.