Key takeaways
- The Verkada Partner Program assists installers, integrators, and resellers through different membership levels, each with its benefits and requirements.
- Verkada’s program features quick and easy onboarding, four distinct membership levels, and comprehensive training to enhance the marketing and installation of Verkada products.
- Some concerns with Verkada’s Partner Program may include challenges smaller partners face in advancing through the tiers, a reliance on effective feedback loops, and potential data security issues.
Choosing the right proptech partner program can significantly impact the growth and success of your business. For that reason, you must know which programs are worth your investment.
So, this review will cover everything you need to know about the Verkada Partner Program. We’ll detail membership levels, required training, and the benefits. Additionally, you’ll discover the pros and cons of Verkada’s program and what a better alternative is.
This review covers:
- Overview of the Verkada Partner Program
- Verkada Partner Program review
- Pros and cons
- A better alternative to Verkada’s Partner Program
Overview of the Verkada Partner Program
Verkada’s Partner Program is a comprehensive initiative designed to recognize, reward, and support high-value video surveillance and physical security partners. The program allows security system installers, integrators, and resellers to grow their businesses by offering Verkada’s suite of security solutions.
The Verkada Partner Program offers multiple membership levels, each providing various benefits and opportunities:
- Silver. This entry-level tier acts as the registration point for partners. It’s not an authorized level, so it does not include benefits or requirements.
- Gold. As the initial tier of authorized partners, Gold is designated for those who have shown a commitment to developing their capabilities.
- Platinum. The platinum level is available to partners who have proven their sales and technical capabilities alongside Verkada.
- Diamond. Handpicked by Verkada and accessible by invitation only, Verkada’s Diamond members are renowned by customers and have a deep knowledge of the products and sales.
Alongside the partner program, Verkada has invested in training programs to further support its partners: the Verkada Certified Engineer Program (VCE) and the Verkada Sales Professional (VSP) training program.
The VCE program is designed for those who want to become technical experts in Verkada’s products. It equips you with the skills to implement security solutions effectively through advanced architecture and security design.
Meanwhile, the VSP program trains Verkada’s sales representatives to better support partners through sales and demos.
Verkada Partner Program review
Verkada’s programs aim to deliver high-quality service and support, ensuring partners can effectively meet their customers’ needs.
To do this, Verkada’s Partner Program includes the following features:
- Streamlined onboarding. Partners can easily join through a simple three-step process that includes attending a webinar, submitting an application, and providing the necessary documentation.
- Membership levels. The program categorizes partners into four tiers based on their technical capabilities and performance, allowing for tailored benefits and recognition.
- Sales and technical training. Partners have access to ongoing training resources, which enhances their sales knowledge and product expertise.
- Deal registration. Registering your deals unlocks new revenue streams and deal protection, giving you a competitive advantage.
- Recurring revenue. Generate steady income by referring leads and earn recurring revenue from closed deals, supporting long-term business growth.
- Marketing collateral. Use email templates, scripts, and presentation decks to streamline your sales process and effectively present Verkada’s security solutions.
Learn how the ButterflyMX Dealer Program can benefit you:
Pros and cons
The new Verkada Partner Program offers several advantages and disadvantages for partners and customers.
Pros
- Partner recognition. The program rewards partners based on their performance and technical service quality, which can motivate partners to maintain high standards and improve their service offerings.
- Partner locator tool. This tool simplifies finding suitable partners by allowing customers to search and filter by membership level, service region, and technical expertise. Thus, customers save time finding the best match installer for their needs.
- Verkada Premier Services Network (VPSN). This network ensures that customers can find reliable installation providers who have undergone a rigorous review process. It helps maintain high standards for installation and service, potentially leading to higher customer satisfaction.
- Robust customer feedback loop. The program includes a system for gathering and sharing customer feedback with partners. This continuous feedback loop can help partners and Verkada improve their services and address any issues promptly.
Cons
- Membership level requirements. While the tiered recognition system is motivating, it may pressure partners to meet specific criteria, which could be challenging for smaller or newer partners.
- Feedback implementation. Although the feedback loop is beneficial, the effectiveness of this system depends on how well Verkada and its partners implement the feedback. Poor implementation may lead to unresolved issues and customer dissatisfaction.
- Sales tactics. Some users report that Verkada’s sales approach may be overly aggressive, which could be off-putting for potential partners and customers.
- Product maturity. There are concerns about Verkada’s products’ maturity and robustness, with some users suggesting they may not be suitable for enterprise environments.
- Dependence on Verkada’s tools and training. Partners may become heavily reliant on Verkada’s tools and training programs. If these resources are not updated regularly or if there are issues with accessibility, it could hinder the partners’ ability to stay updated, which also affects their effectiveness.
- Customer direct sales. There have been reports that Verkada may bypass partners and sell directly to customers after an initial period, potentially cutting partners out of the equation.
- Security concerns. Following a data breach, some customers seemed dissatisfied with Verkada’s response and transparency, raising concerns about the company’s data security and privacy handling.
A better alternative to Verkada’s partner program
ButterflyMX is a cloud-based access control company installed in over 15,000 buildings and garnered over 40,000 five-star reviews. Our property-wide access platform enables property owners, operators, tenants, and staff to enter the building with smartphones.
Our Partner Program helps access control installers, integrators, and dealers expand their offerings with our products, such as our flagship Video Intercom System, Access Control System, Elevator Controls, Smart Locks, and more.
When you join the ButterflyMX Partner Program, you’ll benefit from:
- Product and installation training. Receive comprehensive training on ButterflyMX products, their features, and proper installation techniques. What’s more, we’ll ensure you know how to effectively communicate the features and benefits of our platform to entice your customers.
- Customer referrals. Our program provides installation referrals for projects in your area, helping you generate new business opportunities and greater revenue.
- Discounted pricing. Enjoy deeply discounted prices on our products to help grow your business.
- Sales and marketing support. Work directly with ButterflyMX sales and marketing teams to help close more deals and attract new customers through promotional materials, such as images, brochures, and videos.
- Deal tracking. Track your deals through our online partner portal so you always know where your deals sit within the sales pipeline.
