Katie joined the team at ButterflyMX in 2022, where she started as a Content Writer before working her way up to Director of Content. With an educational background in English and a love for SEO, Katie is passionate about writing content that educates people while being easy to digest.
Prior to joining ButterflyMX, Katie worked as a political marketing copywriter, where she wrote for political candidates and officeholders, including Federal and State Representatives, Federal and State Senators, a former Vice President, two former Speakers of the House, and several federal committees. Her work has been featured in American Camp Association, Meniscus Literary Journal, and 45th Parallel Literary Magazine.
Katie graduated from the University of Texas in 2017 and Texas State University’s Creative Writing MFA in 2020. She lives in Dallas, Texas with her dog, Ziggy, where you can catch her walking on the Katy Trail, rooting for the Longhorns during college football season, and hunting local bookstores for her next read.
Successfully training new property managers is a foundational part of resident retention. Your residents expect the building to run smoothly, regardless of your new property manager’s start date. Coaching new property managers is key to developing a... Read More
Key takeaways: A parking access control system helps properties secure vehicle entry while creating a smoother experience for residents, visitors, and staff. Modern parking access systems use technologies like mobile credentials, RFID, license plate recognition, and... Read More
Key takeaways Door phone intercoms are an amenity residents may appreciate, but they aren’t the most convenient or cost-effective option available. Door phone intercoms require extensive hardware and wiring and expensive installation and maintenance. A better option... Read More
Key takeaways: Property management automation uses software, rules, triggers, AI-assisted tools, and connected access technology to handle repeatable leasing, financial, maintenance, communication, and entry tasks. The best workflows to automate first are usually... Read More
Key takeaways Keeping your residents informed about what’s happening in their community through an apartment newsletter is one of the easiest and most effective ways to create a sense of community at your property. By opening a consistent line of communication,... Read More
